About Smart Builds
We build for investors, not for the margin.
Smart Builds: Construction Management Company in Southeast Florida
Smart Builds is a construction management company and owner's representative for real estate investors who build single-story homes from Jupiter to Melbourne, FL. We run your build at real cost, materials and labor plus one fixed fee, with general contractors on site and a digital process you can follow from anywhere, or in person whenever you like.
- Certified General Contractor on our team
- One fixed fee, no margin on your build
- 7 cities, Jupiter to Melbourne
Why Smart Builds exists
Our story: it started with one estimate
In 2023 I joined a new-home builder in Florida as an estimator and scheduler. My job was to price homes line by line: every material, every trade, and the builder's margin on top.
Then I ran the numbers for a home of my own. With the margin included, a new house was out of reach. Without it, the numbers worked.
The problem wasn't the house. It was the markup.
That's when it clicked. I knew how a home is built, who builds each part and what each part really costs. A construction manager could hire and coordinate those subcontractors directly, at real cost, and keep the margin in the owner's pocket.
I also remembered something I learned studying entrepreneurship: the best way to reach your own goals is to help other people reach theirs first. So before building my own home, I decided to help as many investors as I can build theirs at real cost, with the quality and the transparency I would want for myself.
That's Smart Builds.
— GeorgeJorge (George) Rojas, Construction Manager · Smart Builds · Bright Wealth
Our purpose
Our mission: new homes at real cost for Southeast Florida investors
A new home shouldn't cost extra just because "that's how the market works." Here is what we're here to do, and where we're going.
We connect reliable contractors with investors through an efficient system that speeds up the construction process and reduces costs by approximately 20–30%.
An estimated range that depends on the market and your finishes, not a promise.
Build at real cost, without the builder's markup
We help real estate investors build new single-story homes at real cost, materials and labor, by connecting them with reliable subcontractors (slab, block, roof, electrical, insulation and more) and managing the whole project with clear communication and quality control.
50 investors and families in five years
Our goal for the next five years: help 50 investors and families from Jupiter to Melbourne build new single-story homes for far less than the usual market price, as a solid team of construction and real estate professionals.
Plans that turn into real assets
We want middle-class investors in Southeast Florida to turn their plans into real assets: homes that build equity and rental income, without hidden markups or detours.
How we work
Four values you can check on every build
Values are easy to write. These are the ones we hold ourselves to, and what each one means for your home.
Reliability
We do what we say we'll do.
Clear plans and realistic commitments. Our target is about 7 months of construction once permits are approved, with a buffer already built in for weather, hurricane season and material or trade delays. Permit timing depends on each city or county, and we tell you that up front.
Quality
Building at cost doesn't mean building halfway.
A Certified General Contractor runs quality control and quality assurance on every phase, from subcontractor selection to final walkthrough. Each subcontractor's work is inspected and approved before it gets paid.
Transparency
No fine print. Ever.
You see every quote and every bill, follow progress in your investor portal from your computer or phone, and watch your site on live cameras. At closing you get a financial report (actual vs. projected) and the timeline of your build.
Agility
We move fast, and in order.
We charge one fixed fee, not a margin on your build, so finishing on time is in our interest too. We coordinate the trades and clear roadblocks, because the sooner you get the keys, the sooner you can rent, sell or move in.
The team behind your build
Our construction team in Southeast Florida
Three people, clear roles. One person answers for everything you see as the owner; two general contractors answer for everything that happens on site. All three of us speak English and Spanish. Here is who we are and what we've done.
Jorge (George) Rojas
Construction Manager
Answers for: schedule, deliverables, investor portal & site camerasGeorge is your point of contact from the first call to the keys. He keeps the schedule, makes sure every deliverable reaches you on time, and runs the information you see in your investor portal and the live cameras on your site.
He has 16 years of experience managing projects of different sizes across several industries. In Florida he has worked on three sides of residential construction: as an estimator and scheduler for a new-home builder, pricing every material and trade; as a construction manager for a residential builder, coordinating trades, permits and site supervision; and as an inspector for a civil engineering firm.
Experience
- 16 years managing projects
- Estimator & scheduler, new-home builder (FL)
- Construction manager, residential builder (FL)
- Inspector, civil engineering firm (FL)
Education
- Computer Engineer
- Graduate Specialization, Andes University (Colombia)
- Construction Management course in progress, Stratford Career Institute
Mauricio Salas
General Contractor · Quality Control & Assurance
Answers for: the construction process and its qualityMauricio is responsible for everything on the construction side. As the general contractor, he runs quality control and quality assurance on every phase, so each stage of your home is built and inspected the right way before the next one starts.
He has been building homes since 2005 and has completed more than 300 homes across New York and Florida. He is a Certified General Contractor in the State of Florida, and you can verify his license yourself with the state.
Experience
- Building homes since 2005
- 300+ homes built in New York and Florida
- Quality control & assurance on every phase
License
- Certified General Contractor
- Florida license CGC1509510
Alexander Salas
General Contractor · Field Operations
Answers for: day-to-day site work, permits & materialsAlexander leads a second general contractor team that supervises the build on site and in the office, so your project keeps moving on schedule. He takes care of permits, manages the subcontractors and proposes the materials, from the rough structure to the finishes, for your approval before buying them.
In construction since 2022, he has worked on more than 30 projects, from homes to warehouse foundations and concrete, handling full project management along the way.
Experience
- In construction since 2022
- 30+ projects: homes, warehouse foundations & concrete
Expertise
- Permits and full project management
- Subcontractor management
- Material selection and purchasing, structure to finishes
Smart Builds at a glance
Company facts: what we do, where we build and how we work
Everything you'd want to know before trusting a construction management company with your investment, in one place.
- What we do
- Construction management and owner's representation for new single-story homes. You own the lot and the home; we plan, hire, coordinate and inspect every trade for you, at real cost.
- Who we work with
- Real estate investors who want to rent, sell or live in their new home, whether they live in Florida, in another state or abroad.
- How we charge
- One fixed fee, paid in 4 milestone payments of 25%: contract, foundation slab, roof sheathed and keys. No margin on materials or labor.
- Where we build
- Seven cities on Florida's Southeast coast:
- How you follow your build
- Fully online if you want it: digital contract signing, online notarization for permit documents, your investor portal, live cameras on site and a 360° virtual tour at the end. You're also welcome to visit your build in person.
- Languages
- English and Spanish: all three of us are bilingual, so you can talk to anyone on the team in your language.
- Contact & office hours
- (772) 353-8373
george@smartbuildsbrightwealth.com
@constructionmanagement.smart
LinkedIn: Smart Builds Bright WealthMonday to Friday
8:00 a.m.–12:00 p.m. & 1:00–5:00 p.m. (ET)
Now you know who we are. Let's talk about your build.
Book a free virtual Strategy Session with George. In a 30-minute video call we'll get to know your goal (rent, sell or live in), your capital and where you want to build in Southeast Florida, and give you a first look at whether building at cost makes sense for you. It's a first approach with estimates: the real work on your project starts once the contract is signed.
In your free 30-minute virtual Strategy Session
- Your goal: rent, sell or live in
- Your capital or financing, and where you want to build
- Our fixed fee: the one number that's set from day one
- A first look at estimated build costs vs. a builder price
- 100% virtual: join by Zoom from anywhere